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Island Parent Magazine is the #1 resource for parents on Vancouver Island

  • Our primary reader is the educated mom in her 30s with two children.
  • Our readers care deeply about their family’s health, education and happiness.
  • Our readers are active, smart planners and financial decision makers.
  • Our readers take pride in their family and are connected to their communities.

Our Audience, Your Customer

  • Gender:
    • 85% Female
    • 15% male
  • Average Reader Age:
    • 31% 25–34
    • 34% 35–44
    • 20% 45–54
  • Reader's Children's Ages:
    • 15% Babies
    • 27% Preschool
    • 45% Elementary
    • 14% Tweens & Teens
  • Average household income more than $90K

Top resources parenting magazine readers are looking for:

  • 98% Local Family Activities
  • 89% Parenting Advice
  • 88% Education News
  • 87% Family Travel
  • 84% Family Dining
  • 82% Health & Nutrition
  • 78% Household Management

April/May 2020

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